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New EU branding – instantly forgettable?
Shouldn’t the EU brand convey the message that Europe is one of the most powerful players in the world? If so, I simply cannot understand the choice of Herman Van Rompuy and Catherine Ashton for the...
View ArticleWill JFK & Jackie always be icons?
The release of what Jackie Kennedy recorded on tape 47 years ago became headline news all over the world . Seems that people are always going to be fascinated about the Kennedys and the mystery...
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Branding for success in our global world!
Everything and everyone is a product. A country, city, company, product, service and a person. And how the market perceives the product determines its value. It’s sounds cynic, I know. But if you want...
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Are you joining the “Made for China” trend?
An increasing number of Western brands are launching new products, or even brands, catering to consumers in emerging markets. Are you developing products catering to the needs and likes of well to do...
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